ABOUT
In-Cultural Brand consultantancy and creative services. Lead the converstaion and create passionate connections and lasting relationship with consumers and shoppers.
Janet Oñate
Founder and Principal
Cultural change agent and leader in Multi-Cultural & Omni-Channel Marketing. Vetted marketing professional with a true passion for forging relevant connections that are in-cultural with consumers while understanding why and where they shop.
Janet Oñate began her career in Advertising at CP+B in 1998 working on diverse Brands such as Cunard Cruise Lines, Merrell Footwear, Shimano & AvMed Health Care. Transitioning to Multi-Cultural marketing in 2001, she worked at shops such as Alma DDB, The Vidal Partnership, Young & Rubicam’s Bravo & GlobalHue. Oñate became the brand steward as V.P. Account Director for a host of Brands: Heineken, McDonald’s, Pfizer, JC Penney, Johnson & Johnson, Subway, TJ Maxx & Marshalls, Verizon and Nissan. She later transitioned to leading and developing Brand strategies, total marketing planning and creative executions while on the Client side at both Bacardi & Pernod Ricard.